The Holland Theatre
127 E Columbus Ave
Bellefontaine, OH 43311
(937) 592-9002

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The Holland Theatre
Sunday, 23 January 2011
SCHINE BROTHERS WON PROMINENT PLACE IN THEATRE WORLD IN 15 YEARS OF ACCOMPLISHMENTS!

Written by Peggy Dishop




Brothers J. Meyer Schine and Louis W. Schine were among the leaders in any roster of important theatrical players. When they built the Holland Theatre in 1931 they had been in the business for just fifteen years. Their success was a tribute to their foresight and talent for management.




Reverses and disappointments accompanied their successes but these men used their observation skills, ceaseless effort, and keen insight to broaden the scope of their activities. By 1931, they had finally won their place in the theatrical arena.




The Schine brothers opened their first theater in Gloversville, New York, in 1915. By 1931, they operated a large chain of theaters.




A part of the success of the organization they built was attributed to the fact that it had young personnel. The brothers claimed that the driving power of youth – the power that lets nothing stand in its way –was the quality that brought success to them. Meyer, the older brother, was just 40; younger brother, Louis, was 37.




One of the characteristics of both brothers was their untiring effort to constantly improve their methods of business. They were not afraid of radical departures from the usual way of doing things and added their business genius to their fearlessness. It is little wonder that they met with unparalleled success in their line of endeavor and achieved lasting acclaim for their accomplishments!




From one and two-reel photo plays, the Schine brothers began increasing the quality of the programs in their playhouses. They did that without raising admission prices, even though it meant profits were temporarily sacrificed. These farsighted pioneers of the infant motion picture film industry believed that their future returns would counterbalance any loss of revenue caused by their decision to upgrade presentations.




The brothers acquired interests in various other theaters, always adhering to the original high standards adopted when they purchased their first theater.




They bought theaters all through the eastern part of the country and then extended the scope of their acquisitions to the Midwestern states.




Each of their theaters was owned and operated as a model of modern efficiency, built to conform to future demands as well as those of their day.




The beautiful Holland Theatre was designed to add prestige to downtown Bellefontaine. When the Holland’s doors first opened, another milestone was passed.




Adapted from The Daily Examiner, Bellefontaine, OH February 11, 1931

 
Posted By History at 1:09 AM
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